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ATLAS designs and develops radical new technology for race timing. Timers can now offer unlimited timing gates along the course.

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ATLAS provides timing & tracking services including GPS and chip timing for large events. All sports covered. Take the stress-free approach and let us do all the hard work.

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Manual Timing

If your race is small and the budget won’t allow for professional race timing, then we have the perfect solution for you.

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Introducing the next generation in race timing


Designed for all endurance sports. Shipped with straps or wrist bands.

Atlas Pod

Designed for athletes

Long battery life. Rugged and waterproof. No buttons to press.

Latest Events

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An amazingly fast and furious downhill mountain biking race at the Alpe d’Huez in France. Part of UCC events.

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Spartan Race

The world’s premier obstacle course race involving tons of obstacles and plenty of ground to cover. Guaranteed mud fun.

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Cleveland Wheelers

Cycling Time Trial around the beautiful North Yorkshire countryside. Serious pacing for serious cyclists.

What are people saying about ATLAS Live Tracking?

Spartan Logo
Cheating and cutting course has always been an issue with Spartan Race so we are grateful to have the chance to work with ATLAS. Their technology not only allows us to stop cheating, our audience were also captivated by the live GPS tracking, which added a new dimension to our race!

Max Lai

Spartan Hong Kong
Timing Zone
ATLAS has come up with a very innovative solution for races which gives me greater flexibility to address specific demands of race organisers.

Manu Vignes

Race Timer
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The Pods look great and the software is easy enough for me to deploy without needing ATLAS staff present on the day.

Pere Gabriel

DIY Organiser

About Us

We specialise in delighting fans and spectators with live engagement.

ATLAS Live Tracking is a provider of innovative technology solutions for professional race timing companies and race organisers.

Established in 2017, ATLAS is backed by Labman Automation, a leading specialist robotics manufacturer. In 2018, the Adidas Family Office invested in ATLAS as part of its leAD Sports incubator program.

How can we assist you?

Please get in touch to ask for a free demo of the system.

Phone Number

+44 (0) 1642 710580

About Us

ATLAS Live Tracking is a provider of innovative technology solutions for professional race timing companies and race organisers. This includes both hardware and software systems for live timing & GPS tracking. Built by engineers and athletes together.

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Our Contacts

Labman Automation, Seamer Hill,
Stokesley, North Yorshire. TS9 5NQ

+44 (0) 1642 710580
+33 (0) 6 95 89 57 75